Eleven Store-Brand Products Tie or Beat Name-Brand Rivals in Consumer Reports Taste-Tests

Choosing private-label alternatives can save consumers up to sixty percent

Yonkers, NY – In Consumer Reports’ blind taste-test of 19 store-brand and name-brand grocery staples, store brands tied name brands for taste in ten instances, with one product, Giant Eagle chicken broth, beating out its name-brand counterpart, Swanson.

Switching from name-brand to private-label products can save consumers an average of 25 percent. [Read more]