Consumer Reports Survey Show 73% of Consumers Look for ‘Natural’ Labels at Grocery Stores; Many Are Unwittingly Misled
May 28, 2016
CR submits nearly 250,000 signatures demanding change
Yonkers, NY – A new survey released by Consumer Reports today shows that the majority of consumers—73 percent—seek out foods labeled as ‘natural’ when they make food-purchasing decisions.
However, the term ‘natural’ on processed food labels has no clear meaning and is not regulated by any government agency. This is in contrast to 58 percent of consumers—15 percent less—who seek out the organic label, which is actually meaningful and backed by hundreds of pages of standards.
Consumer Reports survey finds consumers unwittingly Equate “Natural” with No GMOs
October 12, 2014
Survey Finds 64 Percent of People Think “Natural” Means No GMOs; Virtually All Samples of Tested Products with Only “Natural” Label Contained Substantial Levels of GMOs
Organization Calls for Mandatory Labeling of GMOs in Food, and a Ban on the “Natural” Label
Yonkers, NY – Consumer Reports tested a wide variety of packaged-food items containing corn or soy – and found that genetically modified organisms, or GMOs, are present in many common products including breakfast cereals, chips, and infant formula. Some carry labels like “natural,” suggesting that they don’t have these controversial ingredients.
A recent survey of 1,000 American adults conducted by the Consumer Reports National Research Center showed that a majority of people – 64 percent – mistakenly equate “natural” with no GMOs. [Read more]
Virtually Meaningless Beauty Claims decoded by ShopSmart
October 14, 2012
Common label terms to ignore on creams, cleansers, makeup and more
Yonkers, NY – Plenty of beauty products make claims that sound official but actually hold no legal definition. The November 2012 issue of ShopSmart magazine, from Consumer Reports, decodes 15 common label terms used on beauty products, including five that shoppers should ignore.
“Only a few claims used on cosmetics are regulated and the government doesn’t review labels before products hit store shelves,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “We’ve given shoppers the straight scoop to help them differentiate between an actual benefit and a marketing term on beauty shelves.” [Read more]
