AAA says this Holiday Season Shoppers Plan to Spend More on Gifts

Tampa, FL – Retailers are preparing for a busy holiday shopping season as ninety-one percent of consumers plan on purchasing gifts this year, according to a recent AAA Consumer Pulse™ Holiday Shopping survey.

Nearly one in three shoppers (28%) will wait until the final two weeks of November to purchase their gifts. Twenty-four percent of people began their holiday shopping before November, taking advantage of early retail discounts, while the remaining consumers (29%) will wait until December to purchase gifts. [Read more]