Ivanka Trump: College Is Not the Only Job Path, “Find Something New”

Washington, D.C. – “In a new bid to kickstart the economy and steer younger Americans to good jobs that don’t require a $120,000 college degree, the Ad Council, Apple, the White House and other sponsors today are unveiling a new campaign urging potential job-seekers to ‘find something new,’” Paul Bedard writes in the Washington Examiner.
 
“Jobs are changing—and the COVID-19 Coronavirus has accelerated the pace,” says Ivanka Trump, who is co-chair of the White House’s American Workforce Policy Advisory Board.

[Read more]

American Heart Association reports Most Americans don’t know common stroke signs, but an app can help

Nashville, TN – If you’re like most Americans, you don’t know the signs of stroke.

Only 8 percent of those recently surveyed in the American Stroke Association/Ad Council Stroke Awareness Continuous Tracking Study could identify each letter in F.A.S.T., an acronym of the most common stroke warning signs.

[Read more]

Pick your (digital) body – and push hard and fast to save a life

New Hands-Only CPR digital application lets you practice at your computer

Dallas, TN – Learning the simple steps of Hands-OnlyTM CPR is now even easier – and can be easy on the eyes too.

The American Heart Association has launched a new digital application at www.handsonlycpr.org/handson that walks you through the two steps of Hands-OnlyTM CPR: calling 9-1-1 and pushing hard and fast in the center of the chest until professional help arrives. You try it out on a female or male torso that you choose from a gallery of bodies. When you’re done, you can share the application with friends and family via Facebook or Twitter. [Read more]

FEMA, Red Cross and Ad Council Launch New Ready Business PSAs to Urge Small Businesses to Prepare in Advance of an Emergency

Washington, D.C. – Up to 40% of businesses affected by a natural or man-made disaster never reopen, according to the Insurance Information Institute. In a nationwide effort to raise the business community’s awareness about how to prepare their businesses and employees in the event of an emergency, the Advertising Council, in partnership with the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSAs) on behalf of Ready Business.

[Read more]

Debut of New Ads to encourage children to play outdoors coincides with National Get Outdoors Day

USDA Forest Service and Ad Council Join DreamWorks Animation to Launch New PSAs Featuring Shrek to Help Get Children Outside and Re-connected with Nature

Washington, DC — In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation’s beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, unveiled the PSAs on June 11th at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day. The ads will be distributed to media outlets nationwide this week.

Children in the U.S. spend fifty percent less time outdoors than they did twenty years ago, according to the Institute for Social Research at the University of Michigan. As a result of this limited interaction with the outdoors, many children are unaware of the benefits that nature provides, including improving their physical and mental health and emotional well-being. Research shows that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.

[Read more]