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ShopSmart Survey Reveals 28 Percent of Women Can’t be Bothered With Coupons

Plus, twelve alternative ways to save at the supermarket without the hassle of using coupons

ShopSmart MagazineYonkers, NY – In a new national survey about shopping and saving on groceries featured in the September 2014 issue of ShopSmart, from Consumer Reports, 28 percent of women said they can’t be bothered with coupons, and 15 percent called them a “necessary evil.”

So for those who don’t like dealing with coupons, ShopSmart has identified 12 coupon-free strategies that can help shoppers save at the supermarket – as a price scan by secret shoppers revealed it’s all about where consumers shop, and what they buy.ShopSmart’s money-saving tips include using “loyalty cards” regularly, trying more store brands, hitting the deli counter for meats and cheeses – which can save shoppers up to 30 percent – and shopping at big-box stores and dollar stores.

“If coupons just aren’t your thing, don’t worry because there are lots of other smart ways to shop,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “And, if you’re among the 10 percent of women who are self-described coupon queens, keep it up!”

ShopSmart asked 1,008 adult women across the U.S. how they like to shop and save on groceries. Findings suggest women are still interested in saving a dollar when hitting the supermarket – 82 percent say they make a budget for their grocery shopping and stick to it.

The survey also found that to save money, women are buying groceries more often at dollar stores (26%), megastores (24%) and farmers markets (23%) and less often at convenience stores (35%), drugstores (24%), warehouse clubs (23%) and specialty stores (20%).

For the additional survey findings, the full list of tips, apps, and websites to find deals, check out the September 2014 issue of ShopSmart, on newsstands now.

Online Subscription Services

Online subscription services not only save shoppers a trip to the grocery store, but also often come with a discount or other cool extras. ShopSmart recommends the following sites:

Compare Unit Prices

Buying small sizes never pays, but sometimes the medium size is as good a deal as the big one. ShopSmart scanned dozens of items, and recommends purchasing the following items and sizes for the biggest savings:

Free Apps

To save money online or in the grocery store, ShopSmart recommends the following apps:

About Consumer Reports

Consumer ReportsConsumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website, and other publications.

Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

About ShopSmart magazine

ShopSmart MagazineLaunched in Fall 2006 by Consumer Reports, ShopSmart draws upon the publication’s celebrated tradition of accepting no advertisements and providing unbiased product reviews. ShopSmart features product reviews, shopping tips on how to get the most out of products and “best of the best” lists. It’s ideal for busy shoppers who place a premium on time.

ShopSmart has a newsstand price of $5.99 and is available nationwide at major retailers including Barnes & Noble, Walmart, Kroger, Safeway and Publix. ShopSmart is available by subscription at www.ShopSmartmag.org [1].

ShopSmart is available 10 times a year. Subscribe at www.ShopSmart.org [2].